Context
Context
Skintifique, a French skincare brand known for its hypoallergenic products tailored to sensitive and allergy-prone skin, has evolved its branding to meet market needs. While working with the startup, I redesigned five of their product pages on their website, transforming them into a refined, minimalist interface. I also contributed innovative ideas to enhance their overall branding, aligning it with their new elegant identity.
ROLE
UX Research
UI Design
Wireframing
Prototyping
Usability Testing
TOOLS
Figma
Elemantor
Prestashop
Photoshop
TIME
1 month
Problem
Problem
The previous design of the Skintifique was overly colorful and lacked a cohesive branding approach. It had an outdated appearance that did not align with the brand’s evolution. User research revealed that customers preferred a more "clean" and modern design, especially in the cosmetics industry. Our survey indicated that users found natural color schemes more familiar and appealing, which influenced their purchasing decisions. Additionally, the cluttered design, with strong shapes and contrasting colors, made the website difficult to read and navigate, causing users to lose track of the flow.
The previous design of the Skintifique was overly colorful and lacked a cohesive branding approach. It had an outdated appearance that did not align with the brand’s evolution. User research revealed that customers preferred a more "clean" and modern design, especially in the cosmetics industry. Our survey indicated that users found natural color schemes more familiar and appealing, which influenced their purchasing decisions. Additionally, the cluttered design, with strong shapes and contrasting colors, made the website difficult to read and navigate, causing users to lose track of the flow.
Solution
Solution
I introduced a more elegant, minimalist design for the product pages, replacing the outdated elements with a natural and chic aesthetic. By incorporating soft, muted color schemes, I made the design feel familiar and appealing to users. The simplified layout reduced visual clutter, allowing for a smoother user experience. This transformation not only enhanced the readability and navigational flow but also aligned the branding with a modern, sophisticated, and chic identity, ultimately creating a more engaging and user-friendly interface.
I introduced a more elegant, minimalist design for the product pages, replacing the outdated elements with a natural and chic aesthetic. By incorporating soft, muted color schemes, I made the design feel familiar and appealing to users. The simplified layout reduced visual clutter, allowing for a smoother user experience. This transformation not only enhanced the readability and navigational flow but also aligned the branding with a modern, sophisticated, and chic identity, ultimately creating a more engaging and user-friendly interface.
Context
Skintifique, a French skincare brand known for its hypoallergenic products tailored to sensitive and allergy-prone skin, has evolved its branding to meet market needs. While working with the startup, I redesigned five of their product pages on their website, transforming them into a refined, minimalist interface. I also contributed innovative ideas to enhance their overall branding, aligning it with their new elegant identity.
ROLE
UX Research
UI Design
Wireframing
Prototyping
Usability Testing
TOOLS
Figma
Elemantor
Prestashop
Photoshop
TIME
1 month
Problem
The previous design of the Skintifique was overly colorful and lacked a cohesive branding approach. It had an outdated appearance that did not align with the brand’s evolution. User research revealed that customers preferred a more "clean" and modern design, especially in the cosmetics industry. Our survey indicated that users found natural color schemes more familiar and appealing, which influenced their purchasing decisions. Additionally, the cluttered design, with strong shapes and contrasting colors, made the website difficult to read and navigate, causing users to lose track of the flow.
Solution
I introduced a more elegant, minimalist design for the product pages, replacing the outdated elements with a natural and chic aesthetic. By incorporating soft, muted color schemes, I made the design feel familiar and appealing to users. The simplified layout reduced visual clutter, allowing for a smoother user experience. This transformation not only enhanced the readability and navigational flow but also aligned the branding with a modern, sophisticated, and chic identity, ultimately creating a more engaging and user-friendly interface.
Moodboard
Persona
Before & After
Result
Result
Result
Following the redesign of the Skintifique product pages, I conducted user testing sessions to gather feedback on the new interface. Users expressed a strong appreciation for the fresh, elegant look and the ease of navigation. Many highlighted that the minimalist design made it simpler to locate product information, describing the experience as “sophisticated,” “clean,” and “engaging”. This positive response underscores the effectiveness of a cohesive and user-centered design approach, demonstrating how thoughtful enhancements can elevate user engagement and satisfaction.
Following the redesign of the Skintifique product pages, I conducted user testing sessions to gather feedback on the new interface. Users expressed a strong appreciation for the fresh, elegant look and the ease of navigation. Many highlighted that the minimalist design made it simpler to locate product information, describing the experience as “sophisticated,” “clean,” and “engaging”. This positive response underscores the effectiveness of a cohesive and user-centered design approach, demonstrating how thoughtful enhancements can elevate user engagement and satisfaction.
Following the redesign of the Skintifique product pages, I conducted user testing sessions to gather feedback on the new interface. Users expressed a strong appreciation for the fresh, elegant look and the ease of navigation. Many highlighted that the minimalist design made it simpler to locate product information, describing the experience as “sophisticated,” “clean,” and “engaging”. This positive response underscores the effectiveness of a cohesive and user-centered design approach, demonstrating how thoughtful enhancements can elevate user engagement and satisfaction.
What I Learned
What I Learned
What I Learned
This project reinforced the importance of a user-centered design approach in creating impactful digital experiences. I learned that incorporating sophistication and cleanliness into the design is vital for resonating with users, particularly in the cosmetics industry. The feedback emphasized how a cohesive branding strategy fosters a sense of trust and familiarity. Additionally, I gained deeper insights into balancing aesthetics with functionality, realizing that a streamlined user flow not only enhances usability but also creates a more engaging interaction.
This project reinforced the importance of a user-centered design approach in creating impactful digital experiences. I learned that incorporating sophistication and cleanliness into the design is vital for resonating with users, particularly in the cosmetics industry. The feedback emphasized how a cohesive branding strategy fosters a sense of trust and familiarity. Additionally, I gained deeper insights into balancing aesthetics with functionality, realizing that a streamlined user flow not only enhances usability but also creates a more engaging interaction.
This project reinforced the importance of a user-centered design approach in creating impactful digital experiences. I learned that incorporating sophistication and cleanliness into the design is vital for resonating with users, particularly in the cosmetics industry. The feedback emphasized how a cohesive branding strategy fosters a sense of trust and familiarity. Additionally, I gained deeper insights into balancing aesthetics with functionality, realizing that a streamlined user flow not only enhances usability but also creates a more engaging interaction.
