The Easy Food a food ordering application which is designed for a student project to streamline and accelerate the food ordering process for users from diverse demographic backgrounds, encompassing various age groups.
The Easy Food a food ordering application which is designed for a student project to streamline and accelerate the food ordering process for users from diverse demographic backgrounds, encompassing various age groups.
The Easy Food a food ordering application which is designed for a student project to streamline and accelerate the food ordering process for users from diverse demographic backgrounds, encompassing various age groups.
ROLE
UX Research
UX/UI Design
Wireframing
Prototyping
Usability Testing
Competitor Analysis
ROLE
UX Research
UX/UI Design
Wireframing
Prototyping
Usability Testing
Competitor Analysis
TOOLS
Figma
Photoshop
Illustrator
FigJam
Miro
TOOLS
Figma
Photoshop
Illustrator
FigJam
Miro
DURATION
5 weeks
TIME
5 weeks
Try Easy Food App!
Process
Process
User interviews
Personas
User journey maps
Problem statement
Value statement
Goal statement
How might we?
Competitive audits
Story board
Paper wireframes
Lo-fi prototype
Usability testing
Hi-fi prototype
Conclusion
Problem
Problem
The lack of intuitive interfaces hampers foreign and users with limited abilities, hindering their app navigation. Also, without multilingual support, non-native speakers face added difficulties, reducing the accessibility. Moreover, complex interfaces and inefficient processes lead to users spending excessive time on the app, particularly when they are hungry and tense.
The lack of intuitive interfaces hampers foreign and users with limited abilities, hindering their app navigation. Also, without multilingual support, non-native speakers face added difficulties, reducing the accessibility. Moreover, complex interfaces and inefficient processes lead to users spending excessive time on the app, particularly when they are hungry and tense.
Solutıon
Solutıon
To enhance user experience, focus will be on intuitive interface design and improved accessibility features. Priority will be given to developing user-friendly interfaces, ensuring easy navigation for foreign users and those with limited abilities. Implementing multilingual support will enhance accessibility for non-native speakers. Additionally, streamlining the app's interface and optimizing the process flow will reduce frustration and minimize ordering time. These initiatives aim to create a more inclusive and efficient food ordering experience for all users.
To enhance user experience, focus will be on intuitive interface design and improved accessibility features. Priority will be given to developing user-friendly interfaces, ensuring easy navigation for foreign users and those with limited abilities. Implementing multilingual support will enhance accessibility for non-native speakers. Additionally, streamlining the app's interface and optimizing the process flow will reduce frustration and minimize ordering time. These initiatives aim to create a more inclusive and efficient food ordering experience for all users.
User InTERVIEWS
User InTERVIEWS
User InTERVIEWS
Interview Goals
Interview Goals
The primary objectives of the research were to identify user frustrations and needs throughout the restaurant ordering process, gain insights into user experiences and eating habits, and enhance overall efficiency.
The primary objectives of the research were to identify user frustrations and needs throughout the restaurant ordering process, gain insights into user experiences and eating habits, and enhance overall efficiency.
Findıngs
Findıngs
Many users expressed the frustration due to the lack of customization and filtering options, seeking a more equitable experience that serves to their preferences.
Many users expressed the frustration due to the lack of customization and filtering options, seeking a more equitable experience that serves to their preferences.
Accessibility was underscored as crucial, with participants urging the integration of tools to ensure usability for individuals with disabilities.
Accessibility was underscored as crucial, with participants urging the integration of tools to ensure usability for individuals with disabilities.
Process speed is another challenge. Users universally seek efficiency and seamlessness in the ordering process.
Process speed is another challenge. Users universally seek efficiency and seamlessness in the ordering process.
Participants highlighted language inclusivity, suggesting adding options for diverse racial and cultural backgrounds to foster belonging.
Participants highlighted language inclusivity, suggesting adding options for diverse racial and cultural backgrounds to foster belonging.
Personas
Personas
Personas
USER JOURNEY
USER JOURNEY
USER JOURNEY
Problem statement
Problem statement
Problem statement
Farouk, a foreign student with a demanding schedule, encounters challenges when attempting to efficiently order food due to his limited proficiency in the local language and time constraints. This poses a significant problem as it hinders his ability to swiftly navigate the ordering process, impacting both his user experience and the potential for businesses to cater to a diverse clientele efficiently. Due to his limited proficiency in the local language and time constraints, he seeks a solution that facilitates faster and more comprehensible ordering processes.
Farouk, a foreign student with a demanding schedule, encounters challenges when attempting to efficiently order food due to his limited proficiency in the local language and time constraints. This poses a significant problem as it hinders his ability to swiftly navigate the ordering process, impacting both his user experience and the potential for businesses to cater to a diverse clientele efficiently. Due to his limited proficiency in the local language and time constraints, he seeks a solution that facilitates faster and more comprehensible ordering processes.
Value Propositions
Value Propositions
Value Propositions
Access to favorite restaurants selections
Seamless reordering functionality for previous orders
Integration with digital payment platforms for convenient transactions
Support for diverse payment methods
Multilingual interface for enhanced accessibility
Ability to schedule food orders for specific times
Auto-fill feature for efficient form completion
Capability to leave comments and ratings for restaurants
Filtering options for various food categories
Access to favorite restaurants selections
Seamless reordering functionality for previous orders
Integration with digital payment platforms for convenient transactions
Support for diverse payment methods
Multilingual interface for enhanced accessibility
Ability to schedule food orders for specific times
Auto-fill feature for efficient form completion
Capability to leave comments and ratings for restaurants
Filtering options for various food categories
GOAL statement
GOAL statement
Easy Food application aims to streamline the food delivery process for users facing time constraints and limited in-store ordering options. By providing an intuitive ordering interface, the app facilitates quicker ordering, catering particularly to individuals with limited time availability. We will evaluate its efficacy by monitoring the time taken for orders to be placed and processed.
Easy Food application aims to streamline the food delivery process for users facing time constraints and limited in-store ordering options. By providing an intuitive ordering interface, the app facilitates quicker ordering, catering particularly to individuals with limited time availability. We will evaluate its efficacy by monitoring the time taken for orders to be placed and processed.
How might we
How might we develop a solution that enables users to efficiently navigate the food ordering process, enhancing user experience speed and quality while also enabling businesses to effectively cater to a diverse clientele?
How might we develop a solution that enables users to efficiently navigate the food ordering process, enhancing user experience speed and quality while also enabling businesses to effectively cater to a diverse clientele?
How might we develop a solution that enables users to efficiently navigate the food ordering process, enhancing user experience speed and quality while also enabling businesses to effectively cater to a diverse clientele?
GOAL statement
GOAL statement
Easy Food application aims to streamline the food delivery process for users facing time constraints and limited in-store ordering options. By providing an intuitive ordering interface, the app facilitates quicker ordering, catering particularly to individuals with limited time availability. We will evaluate its efficacy by monitoring the time taken for orders to be placed and processed.
Competitive audits
Competitive audits
Competitive audits
Go to competitive audit
Go to competitive audit
STORY BOARD
STORY BOARD
STORY BOARD
This storyboard depicts users' interactions with the Easy Food app, capturing a genuine user's journey. Unlike the frustrating food ordering experience, Easy Food meets the needs of hungry users by providing the necessary service. This illustration not only deepens understanding of user engagement but also unveils their needs and motivations.
This storyboard depicts users' interactions with the Easy Food app, capturing a genuine user's journey. Unlike the frustrating food ordering experience, Easy Food meets the needs of hungry users by providing the necessary service. This illustration not only deepens understanding of user engagement but also unveils their needs and motivations.
This storyboard depicts users' interactions with the Easy Food app, capturing a genuine user's journey. Unlike the frustrating food ordering experience, Easy Food meets the needs of hungry users by providing the necessary service. This illustration not only deepens understanding of user engagement but also unveils their needs and motivations.
paper Wıreframes
paper Wıreframes
paper Wıreframes
Investing time in crafting various screen versions to ensure thorough capture of user pain points, I prioritized the development of a swift and user-friendly application interface. This approach aims to enhance user experience by facilitating efficient navigation, ultimately leading to time savings for users.
Investing time in crafting various screen versions to ensure thorough capture of user pain points, I prioritized the development of a swift and user-friendly application interface. This approach aims to enhance user experience by facilitating efficient navigation, ultimately leading to time savings for users.
Investing time in crafting various screen versions to ensure thorough capture of user pain points, I prioritized the development of a swift and user-friendly application interface. This approach aims to enhance user experience by facilitating efficient navigation, ultimately leading to time savings for users.
lo-fı prototype
lo-fı prototype
lo-fı prototype
Usability testing
Usability testing
Usability testing
Participants
Participants
The usability test participant pool comprises 5 individuals with full-time jobs or packed schedules, ensuring diverse perspectives and experiences. This includes a balanced representation of two males, two females, and one non-binary individual, spanning ages from 18 to 70 years old. Additionally, there's a user who isn't fluent in local language, highlighting the importance of accessibility and inclusivity. Ultimately, participants encompass anyone who orders out at least once a week, fostering a broad spectrum of insights and preferences.
The usability test participant pool comprises 5 individuals with full-time jobs or packed schedules, ensuring diverse perspectives and experiences. This includes a balanced representation of two males, two females, and one non-binary individual, spanning ages from 18 to 70 years old. Additionally, there's a user who isn't fluent in local language, highlighting the importance of accessibility and inclusivity. Ultimately, participants encompass anyone who orders out at least once a week, fostering a broad spectrum of insights and preferences.
Tasks
Tasks
Open the Easy Food app and order a margarita with no cheese.
Reorder from your past orders.
Navigate to the basket and complete the checkout process. Set a delivery time and change the payment method to cash.
Proceed to check out and complete the order.
Update your saved payment information.
Open the Easy Food app and order a margarita with no cheese.
Reorder from your past orders.
Navigate to the basket and complete the checkout process. Set a delivery time and change the payment method to cash.
Proceed to check out and complete the order.
Update your saved payment information.
fındıngs
fındıngs
Users are worried because they are not able to add additional notes about their orders.
Users and delivery personnel encountered a communication impediment.
The placement of the Home Icon is causing confusion.
Users had difficulty to finding saving payment method on the settings.
The term "Review" misled users and caused confusion by implying evaluation.
Users are worried because they are not able to add additional notes about their orders.
Users and delivery personnel encountered a communication impediment.
The placement of the Home Icon is causing confusion.
Users had difficulty to finding saving payment method on the settings.
The term "Review" misled users and caused confusion by implying evaluation.
takeaways
takeaways
takeaways
1
1
Users previously encountered difficulty in adding additional notes to their orders. This issue has been rectified by providing them with the option to include notes directly on the checkout page.
Users previously encountered difficulty in adding additional notes to their orders. This issue has been rectified by providing them with the option to include notes directly on the checkout page.
2
2
Users and delivery personnel faced a communication obstacle. However, by leveraging in-app calling and texting functionalities, both parties can now foster effective communication, thereby mitigating misunderstandings.
Furthermore, the sequence of items on the page has been revised to reflect their significance and cater to the users' requirements, enhanced by interactive animations for a more engaging experience.
Users and delivery personnel faced a communication obstacle. However, by leveraging in-app calling and texting functionalities, both parties can now foster effective communication, thereby mitigating misunderstandings.
Furthermore, the sequence of items on the page has been revised to reflect their significance and cater to the users' requirements, enhanced by interactive animations for a more engaging experience.
3
3
The positioning of the Home Icon at the center of the navigation bar posed challenges for user acclimatization. Consequently, it has been relocated to the left side of the navigation bar to serve as a prompt for users to navigate back to the starting point of the flow. Additionally, the arrangement of other icons has been adjusted to align with the user's expected flow.
The positioning of the Home Icon at the center of the navigation bar posed challenges for user acclimatization. Consequently, it has been relocated to the left side of the navigation bar to serve as a prompt for users to navigate back to the starting point of the flow. Additionally, the arrangement of other icons has been adjusted to align with the user's expected flow.
4
4
Users encountered challenges in locating the option to save payment methods within the settings. Consequently, the capability to save the current card details is now presented during the checkout process, with the flexibility to modify this information available within the settings tab under the user's profile. Moreover, the introduction of digital wallet functionality expands the array of payment methods available to users, enhancing convenience and flexibility.
Users encountered challenges in locating the option to save payment methods within the settings. Consequently, the capability to save the current card details is now presented during the checkout process, with the flexibility to modify this information available within the settings tab under the user's profile. Moreover, the introduction of digital wallet functionality expands the array of payment methods available to users, enhancing convenience and flexibility.
5
5
The term "Review" led to user confusion, as it implied an evaluation rather than the intended action of editing and reordering. Consequently, the phrase has been updated to "Edit & Reorder" to elucidate that users, while in the process of reordering, can also make adjustments to their order according to their current preferences.
The term "Review" led to user confusion, as it implied an evaluation rather than the intended action of editing and reordering. Consequently, the phrase has been updated to "Edit & Reorder" to elucidate that users, while in the process of reordering, can also make adjustments to their order according to their current preferences.
conclusion
conclusion
conclusion
Impact
Impact
After finalizing the high-fidelity prototype, I conducted a desirability test with 5 users and presented them with a list of 20 words and asked them to select 5 that resonated with them the most. Among the choices, "Easy," "Consistent," "Fun," "Friendly," and "Effortless" emerged as the most frequently selected words. These align closely with the brand identity which indicates that my efforts in designing for usability have been successful. This highlights the importance of prioritizing user experience in product development, as it directly contributes to user satisfaction and engagement.
After finalizing the high-fidelity prototype, I conducted a desirability test with 5 users and presented them with a list of 20 words and asked them to select 5 that resonated with them the most. Among the choices, "Easy," "Consistent," "Fun," "Friendly," and "Effortless" emerged as the most frequently selected words. These align closely with the brand identity which indicates that my efforts in designing for usability have been successful. This highlights the importance of prioritizing user experience in product development, as it directly contributes to user satisfaction and engagement.
What I Learned
What I Learned
Throughout this project, I have learned the valuable lesson that small changes can have a significant impact on user experiences. By paying attention to details and making iterative improvements, I can enhance the overall usability and effectiveness of the product.
On the other side, undertaking this initial UX project has significantly bolstered my proficiency in UI-related software programs.
Throughout this project, I have learned the valuable lesson that small changes can have a significant impact on user experiences. By paying attention to details and making iterative improvements, I can enhance the overall usability and effectiveness of the product.
On the other side, undertaking this initial UX project has significantly bolstered my proficiency in UI-related software programs.
Next steps
Looking ahead, my focus remains on further improving the UX of my app. To achieve this, I will continue conducting usability tests to gather insights and identify areas for enhancement by listening to user feedback and iteratively refining my product. This commitment to ongoing improvement reflects my dedication to providing the best possible UX for my audience by adding more developed features and improving existing features. I will continue to develop the product by following the iterate, test, and repeat process to ensure continuous enhancement of Easy Food.
Looking ahead, my focus remains on further improving the UX of my app. To achieve this, I will continue conducting usability tests to gather insights and identify areas for enhancement by listening to user feedback and iteratively refining my product. This commitment to ongoing improvement reflects my dedication to providing the best possible UX for my audience by adding more developed features and improving existing features. I will continue to develop the product by following the iterate, test, and repeat process to ensure continuous enhancement of Easy Food.
Thank you for exploring my inaugural case study! :)
Thank you for exploring my inaugural case study! :)
